Reaches 100 million mobile consumers Nokia to sell ads for Reuters
Reuters has chosen Nokia Ad Business to sell their mobile inventory. Nokia’s media sales team will sell advertising space on Reuters’ UK mobile site as well as offering additional solutions such as branded mobile websites for Reuters’ advertisers.
The existing Reuters sales team will be supported by the Nokia Ad Business, which was formed when Nokia acquired mobile advertising leader Enpocket in October 2007.
“We believe this will greatly extend the breadth of our advertising reach within the mobile arena,” said Tim Faircliff, General Manager for Consumer Media, UK & EMEA at Reuters.
“Working with Nokia offers us access to premium global audiences through its advertising network and will offer broader opportunities to our existing media sales team.”
Nokia Ad Business offers advertisers the reach of over 100 million mobile consumers and delivers mobile advertising across multiple formats, including mobile Web display advertising, SMS, MMS, in-application, and video.
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