Nokia WidSets is now open for advertising — MobileMonday Global: Industry News

^{Global ad campaigns} Nokia WidSets is now open for advertising

14 May 2008 at 18:36 GMT Timo Poropudas

Nokia is opening its WidSets service for advertisers. Content sharing mobile widget service WidSets has joined the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers, to enable advertising experiences.

The WidSets service, currently available in 56 languages and featuring more than 5,000 widgets from brands such as Wall Street Journal, Twitter and weather service Foreca, now includes opportunities for advertisers. By placing advertisements within the service, brands can reach customers around the globe with a single campaign.

"With more than 7 million registered members, WidSets now offers advertisers a unique opportunity to target advertisements directly to people through a device that is always with them," said Jarmo Jokinen, director of WidSets, Nokia. "WidSets raises the bar from today's mobile Internet experiences and makes it easier and more cost effective for people to take their favorite online content, such as news, social networks and games, with them anywhere."

Volvo and WWF, the global conservation organization, were named as launch advertisers. Volvo has placed a campaign in Finland to drive interest in the new Volvo XC60 before its launch later this year. WWF has unveiled a "Stop climate change" awareness campaign that is running on the start screen of WidSets globally.

WidSets is available for more than 300 Nokia and non-Nokia devices. Nokia also plans to embed the WidSets application on a range of devices starting in Spring 2008, meaning an even wider distribution and greater reach for advertisers.