MobileMonday Global

^{Fujian Mobile pilot an eCommerce solution} NSN bring Fujian peasants a mobile shopping catalog

Nokia Siemens Networks and China Mobile Group Fujian Ltd. (Fujian Mobile) have teamed up to provide an eCommerce platform that promises an important link between rural consumers and urban businesses. The unique solution allows affordable access to a wide range of consumer products to villagers in Fujian province, while opening up a vast market to urban retailers and product distributors.

The eCommerce solution is an integrated end-to-end service, which contains an online Catalogue Sales Platform (CSP), on which urban businesses can upload their products for marketing to rural customers. The service is delivered to villagers through local entrepreneurs, who provide shared internet access to the online shopping platform tailored to the rural environment

Small and medium-sized retailers and distributors, in particular, can improve their business efficiency, and offer a wider product range.

According to the NSN press release The business model has been successfully piloted over five months at two counties in Fujian province of southeast China in partnership with Fujian Mobile and local retail suppliers. Nokia Siemens Networks has collaborated closely with Fujian Mobile and provided extensive consulting services in identifying this new opportunity.

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