Oberon Media acquires PixelPlay — MobileMonday Global: Industry News

^{“Triple Play” casual-games} Oberon Media acquires PixelPlay

25 Jul 2007 at 18:09 GMT Timo Poropudas

Seattle-based Oberon Media, a multi-platform casual-games company, last week cemented its bid to become the first company to deliver global, integrated casual-games solutions across the interactive TV, online and mobile platforms, with the announcement of its intention to acquire PixelPlay, a leading creator and distributor of games and entertainment in the interactive TV market.

The acquisition is a key element in Oberon Media’s ‘triple-play’ strategy, following its recent acquisition of I-play, the leading independent casual mobile games company, and its existing leadership position in the online casual-games market.

The combined Oberon, PixelPlay and I-play offering is unrivaled and directly addresses the needs of telecommunications, cable and satellite operators seeking to launch multi-platform game services.

Informa Telecoms & Media forecasts the interactive TV games market value to grow to USD 3 billion in 2010. After several years of infrastructure investment, operators and telecommunication companies are poised to release the next generation of interactive TV applications. Oberon Media says that it is on the cusp of this trend, leading the way for interactive TV games to be the next “killer app” for the casual gamer’s living room.

Oberon Media’s intellectual-property portfolio comprises more than a thousand titles, delivered by its global distribution partners including 350 wireless carriers and online providers.