Personal navigator to reach 53 million units in 2012 — MobileMonday Global: Industry News

^{Mobile phone will challenge stand-alone devices} Personal navigator to reach 53 million units in 2012

Navigation application develope Navicore,now a part of Wayfinder, is one of mobile challengers for PNDs.

11 Nov 2007 at 12:26 GMT Timo Poropudas

Personal Navigation Device, PND shipments in Europe and North America is expected to grow from 23 million units in 2007 at a compound annual growth rate (CAGR) of 18.2 percent to reach 53 million units in 2012, According to a new research report by Berg Insight.

North America is forecasted to attain a higher growth of 33.7 percent CAGR while growth in Europe will slow down to 14.9 percent CAGR over the period.

“This year marked the definite mass-market breakthrough for PNDs in North America”, said André Malm, telecom analyst, Berg Insight.

“As the European market is becoming saturated, the US market will take over as the primary growth market for navigation.”

“PNDs face intense competition from handset-based navigation applications and voice services”, commented Malm. “Next generation advanced features like traffic information and local search are interactive and require real-time communication. If PNDs do not have that, consumers will start looking for alternative solutions.”