RIM and Nokia models lead in smart traffic — MobileMonday Global: Industry News

^{Mobile advertiser keeps taps on traffic data} RIM and Nokia models lead in smart traffic

18 Mar 2008 at 19:11 GMT Timo Poropudas

According to AdMob’s data, RIM’s BlackBerry 8100 Smartphone has the greatest percentage of worldwide traffic with 34 percent of Smartphone traffic share. Nokia’s Smartphones followed in second with 29 percent share of the traffic and Motorola’s Smartphones came in last with 1 percent traffic share.

Mobile advertising delivery company AdMob’s Mobile Metrics Reports provide insider peeks into the statistics, percentages and trends of mobile marketing.

New to AdMob’s February Mobile Metrics Report were percentages of Smartphone traffic worldwide. The statistics culminated in data pulled from the following company’s Smartphones: RIM, Nokia, Palm, Apple, HTC, HP, MITAC, Samsung, T-Mobile, Motorola and others.

In the United States, iPhone traffic flattened slightly during the month of February, consistent with the theory that people use new devices a great deal in January, only to have traffic slow down in the following months.

Manufacturer share trends of ad requests were included in February’s report as well. Nokia held the top spot worldwide with 29.4 percent of ad requests, in India with 66.7 percent, South Africa with 35.5 percent and Indonesia with 49.3 percent.

In the United States, Motorola was the top device manufacturer with 35 percent of all ad requests and, in the UK, SonyEriccson claimed the top spot with 37 percent of all ad requests.

AdMob’s February report also included new data from AdMob’s top five country markets – the US, India, the UK, South Africa and Indonesia. Individual country statistics do not follow consistently with overall worldwide data.

The BlackBerry remains the Smartphone with the highest traffic in the United States with 39 percent of US Smartphone traffic share. In India, the UK, South Africa and Indonesia, however, Nokia’s Smartphones become the clear leaders with 89 percent, 67 percent, 89 percent and 86 percent Smartphone traffic share respectively. The top devices in AdMob’s top five markets remained the same: the Motorola KRZR in the US, Nokia 6030 in India, Motorola v360 in South Africa, SonyEriccson K800i in the UK and the Nokia 660 in Indonesia.

AdMob is the world's largest mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month.