MobileMonday Global

^{Studying interactive services} SES Astra to join the Dutch DVB-H TV trial

Satellite broadcast company SES Astra has announced an agreement with KPN and 3G Media Consult to participate in the Dutch Mobile Interactive TV trial. During the trial, television programmes will be transmitted via the Nozema Services infrastructure to selected subscribers in the Netherlands equipped with Nokia DVB-H mobile phones. The Dutch Mobile Interactive TV trial, SES ASTRA will support KPN, Nozema Services, Digitenne and Nokia to test the technical and commercial aspects of broadcast mobile TV using the DVB-H standard. An important part of the Dutch study will consist of evaluating the opportunities for interactive services made possible by combining a broadcast service with a mobile network. Under the agreement, SES ASTRA will provide one feed of TV content showing recent film trailers and Hollywood news, integrated with an interactive movie quiz. The feed will be captured and broadcast via Nozema Services’ infrastructure to the participants’ mobile phones. The film newscast, interactive phone components and mobile downloads will be assembled by 3G Media Consult BV, a mobile content service provider. The video clips will be updated frequently and serve to validate both the technical and the commercial solutions.

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