Nokia and Samsung have 54% of the mobile phone market — MobileMonday Global: Industry News

^{Apple reaches 0.4% market share} Nokia and Samsung have 54% of the mobile phone market

Samsungs market share grew fastest.

28 Oct 2007 at 07:14 GMT Timo Poropudas

Global mobile phone shipments grew a modest 12 percent year-over-year, to reach 285 million units in Q3 2007. Samsung and Nokia were the star performers while Motorola stayed on its down curve.

“Total global cell phone shipments remain relatively sluggish, at just 12 percent annual growth, but Samsung and Nokia continue to surge ahead. Samsung is the fastest-growing top-five brand, with 47 percent annual shipment growth. Meanwhile, Nokia has easily the highest operating margin among all megavendors, with a 22 percent rate in its handset division,” commented Neil Mawston, Associate Director at Strategy Analytics.

“The rise of Samsung and Nokia is coming partly at the expense of Sony Ericsson and Motorola. Samsung is rapidly picking up share in 3G feature phones, where Sony Ericsson has seen much recent success, while Nokia continues to outsell Motorola in the entry-tier GSM segment of emerging markets,” said Bonny Joy, Analyst at Strategy Analytics.

Other findings from Strategy Analytics’ Q3 2007 Global Handset Market Share Update report include:

Strategy Analytics does not expect a ‘bleedover’ into Q1 2008 and the situation should normalize by January. The company also pointed out that Apple shipped 1.1 million units in Q3 2007, for a 0.4% worldwide share.

Top Five Mobile Phone Vendors Q3 2007
Vendor	Shipments Q306, mln	Market share Q306	Shipments Q307, mln	Market share Q307	Change in share yoy
Nokia	88.5	34.90 %	111.7	39.20 %	10.97 %
Samsung	28.9	11.40 %	42.6	14.90 %	23.49 %
Motorola	53.7	21.20 %	37.2	13.10 %	-61.83 %
Sony Ericsson	19.8	7.80 %	25.9	9.10 %	14.29 %
LG	16.5	6.50 %	21.9	7.70 %	15.58 %
Others	46.4	18.30 %	45.7	16.00 %	-14.38 %
Total	253.8	100.00 %	285	100.00 %