Sony Ericsson posted big gains — MobileMonday Global: Industry News

^{Up with revenue and profit} Sony Ericsson posted big gains

Sony Ericsson Z310i

21 Apr 2007 at 17:27 GMT Timo Poropudas

The company reported revenue of USD 3.9 billion for the first quarter, up 47 percent over the year-ago quarter. Net profit reached USD 345 million.

Unit shipments reached 21.8 million, up 63 percent over the year-ago quarter.

Sony Ericsson’s market share in the first quarter, according to Strategy Analytics, was 8.7 percent.

Sony Ericsson provided market-by-market sales figures for the first time on Friday. Its strongest market by far is in the EMEA countries accounting for more than half its sales. Slightly less than a third of sales go to Asia. Less than 13 percent go the Americas.

The success of the company is built on its Walkman phones. The accounted for nearly one-third of its sales 6.5 million) during the first quarter

Sony Ericsson is planning to enter the high volume low price market. This year it has announced a manufacturing deal with two electronic manufacturing services in India and a deal with France’s Sagem Communication for entry-level GSM, GPRS and EDGE handsets.