Visto grabs on to mobile social media — MobileMonday Global: Industry News

^{A push mobile social networking solution} Visto grabs on to mobile social media

13 Sep 2008 at 18:19 GMT Timo Poropudas

Visto, a provider of push mobile email, this week announced Visto Mobile 6. This application is designed to enable end users to connect with other people in real time in any number of ways including email, social networking, SMS, IM and photo sharing. Yhe company says that the new version is extending beyond mobile email to leverage its technology by bringing greater convenience and functionality to users of mobile media and social networks.

"Social networking is fast becoming a powerful communications medium for the consumer, prosumer and business markets, but enterprise and SMB organizations have not had a reasonable mobile solution that addresses both professional and personal needs," said J. Gerry Purdy, Ph.D., VP & Chief Analyst, Mobile & Wireless at Frost & Sullivan.

"The social networking capabilities of Visto Mobile 6, coupled with access to email services give users an excellent example of the integrated mobile access and social networking services they need."

Visto Mobile 6 email includes Visto Mobile Exchange Direct Access (EDA) which provides full synchronization of email, contacts and calendar entries with Microsoft Exchange. Further, Visto Mobile EDA uses Outlook Web Access (OWA) interface which requires no software behind the corporate firewall and is easy to set up. With Visto EDA, enterprise users, small business users and prosumers who buy their own mobile services can quickly set up secure Exchange access for a seamless user experience. (See the full press release)