MoMo Vienna #10: Web vs. App. And the winner is…
Posted on: February 28, 2011 – Filed under: Vienna
There is hardly another topic that pays more attention in the mobile area than the battle between native app and mobile browser. For that reason together with you we will take up the fight on the next MoMo.
All we need is …
According to asymco.com more than 60 Apps have been downloaded for every iOS device sold. In other words the iTunes App Store is about to reach 10 billion downloads. A good reason for companies to invest their money in app development.
BUT on the other hand comscore.com pointed out that three out of four mobile user favor the browser for product information or blogging as well as news, videos or local information like wetter. So – who will win the fight?
The battle
We invite you to take part in an exciting “battle” with our guest speakers:
- Alexander Reiberger, Fonda, www.fonda.at
- Peter Steinberger, petersteinberger.com
- Rene Assinger, Wiener Linien
- Olaf Nitz, Österreich Werbung, www.olafnitz.net
- Florian Angulanza, utilo, www.utilo.eu
Together and against each other we will discuss topics like:
- When to use an app or a mobile website?
- What are the advantages or disadvantages of each medium?
- Which are the main points a company should keep in mind to take the right decisions?
Be our referee and visit the MoMo#10 “Apps vs. Browser. And the winner is…” on 21st March 2011