Agencies Go Mobile

Posted on: March 30, 2009 – Filed under: Hamburg

Everything you always wanted to know about mobile Internet…

* What’s the relevance of the mobile web today?
* Do I need a specific mobile site? (The iPhone question)
* Do’s and Don’ts – What do I have to keep in mind for implementation?
* Audience measurement, Tracking, Targeting – same like in PC Web, isn’t it?
* Are there any successful business cases, yet?

To register for this event, pls. go to “YOUR RSVP” on this page and click the radio button “will attend”. Networking starts at 6:00pm, presentations start at 6:30pm, networking & drinks end 10:00pm.

AGENDA

BVDW Mobile Meter – Marketpotential for the mobile Internet in Germany

Holger Geißler, Board of Management, YouGovPsychonomics

* Multi-Client Study by YouGovPsychonomics and BVDW about the use of the mobile Internet
* Tracking approach for target groups B2B and B2C
* Introduction of the study’s design and next steps

Integrative, cross-channel mobile marketing using the example of Wrigley’s

Arno Schäfer, CEO, MediaCom Interaction GmbH

* First time ever extensive use of Bluetooth CLPs
* Implementation of a branded mobile game
* Accompanying web and mobile site, mobile advertising, integration in TV spots

Neptun Crossmedia Award – Apply for Jury Membership!

Harald Kratel, Head of Crossmedia section, hamburg@work / COO PARSHIP GmbH

* Cross-media advertising: Integrated campaigns based on a central theme
* Introduction Neptun Crossmedia Award – End of application period: 30.03.2009 (!)
* Invitation to apply for jury membership at the live presentation of the best five campaigns on May 5th.

Event Details
Time: March 30, 2009 from 6pm to 10pm
Location: Hamburg
Street: Rothenbaumchaussee 64 (Museum für Völkerkunde)
City/Town: 20148 Hamburg

We’re looking forward to meet you on Monday!

Original Post via MoMo Hamburg