Mobile Marketing & Advertising
Posted on: April 20, 2009 – Filed under: Dusseldorf
10 years ago we saw the evolution of Mobile Marketing with first text messages sent around by advertisers on small black and white screens. Since then many forms of Mobile Marketing developed alongside the fast growing penetration of devices as well as their evolving technical capability. Under all categories of Mobile Marketing the youngest discipline Mobile Advertising is the one that grows exponentially. If the industry makes its homework (setting standards for media means, defining the currency for reach, lowering the data pricing) Mobile Advertising revenues will explode soon. And Mobile will be a planned line item during the budget process of all major advertisers. Listen to a fresh update on the latest in Mobile Advertising from:
# Markus Münkler, Industry Initiatives, Vodafone Group Research & Development
# Harald Neidhardt, SMAATO Inc.
# Claus Darnstädt, Marketing Director, conVISUAL AG
# Other speakers still need to be confirmed.
Event Details
Time: April 20, 2009 from 6pm to 10pm
Location: Dusseldorf
Street: Spoerl Stadtmuseum, Berger Allee 2
City/Town: Dusseldorf
We thank our global sponsors HTC and Qualcomm and our event sponsor Materna.
Original Post via MoMo Dusseldorf