MoMo#14 marketing and GA

Posted on: April 1, 2010 – Filed under: Zurich

When: April 12th, 2010 18:00 registration – 18:30 General Assembly – 19:00 Program until 21:00

Location: Swisscom AG, Genfergasse 14, CH-3000 Bern Map

Topic
Mobile-marketing has been touted as the next big thing in the mobile industry since several years now. This session will tell you where exactly the mobile marketing and advertising industry finds itself today, the challenges that remain, and the significant opportunities that it will bring companies across the mobile and digital value-chain, as these issues become resolved and mobile turns into a truly intelligent 1-2-1 marketing medium. We will discuss :

Status of mobile marketing today
Mobile advertising as component of cross-media campaigns
Mobile marketing case-studies

Format for this meeting:

A statutory General Assembly of Mobile Monday Switzerland will be held briefly at the beginning of the meeting : agenda posted here.
Presentations by experts will be followed by interactive discussions.

Host
Claude Florin, Hewlett-Packard
Peter Angelos, Mobile Monday Switzerland
Invited Speakers

	Vincent Rithner, Sobees Vincent is co-founder & CTO sobees, a company dedicated to social information aggregation. His presentation will focus on using social information on web, mobile and other devices for promoting events or brands such as Alinghi. Web , Blog , Twitter, Profile
	Ronie Bürgin, web2com, Publigroupe Ronie is Head of Mobile at web2com specialized in the consulting and implementation of online, mobile and search-engine advertising and cross-media campaigns. Ronie will describe how mobile as an ad-channel fits into media-plans today and in the future and how it compares with other online/offline ad-channels. Web site Profile
	Mark Forster, OnEmotion Mark is CEO OnEmotion, supplying interactive solutions to advertising agencies, brands and operators including: mobile marketing (SMS/MMS/WAP), content production (Games), portals. Previously he worked for Minick and has been a brand manager in the food and PC industries. He will present approaches for mobile ad servers and in-game promotion. Web site , Profile
	Nicholas Heller, Google Nicholas is Business Development Manager EMEA at Google. Previously he was responsible for digital media Business at MTV Networks and founded Degrees of separation Inc. He will discuss the growth of the mobile internet, how it relates to advertising and planning of digital media assets across multiple platforms. Web site , Blog, Profile
	Marc Lamarche, Edipresse Marc Lamarche leads the development of mobile activities at Edipresse. He will present his experience and best practices about how to advertise without damaging user experience. Web site , Twitter, Profile
	Julia Martin Rovira, Procter and Gamble Julia is part of Procter & Gamble’s digital marketing team . P&G is a leading consumer brand in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies. Since 2006 they have experimented with mobile marketing. Julia will present P&G’s views on what consumers want and don’t want from mobile marketeers. Web site
	Panel session Additional speakers may join our panel session.

Registration

There is no cost, but we highly encourage you to register in advance using our registration page.

MoMo#14 marketing and GA

Registration

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