MoMo Hamburg – 3 June – Mobile Advertising for Premium Brands
Posted on: May 14, 2013 – Filed under: Hamburg
There’s no doubt 2012 was a breakthrough year for mobile advertising. Time people spend on mobile is dominating the web and challenging TV. Cisco study on Internet habits shows 9 out of 10 Gen Y respondents check their smartphones as part of their morning routine, many before getting out of bed. That sums it up: We are all obsessed !
Agenda:
18.30 Doors open
19.00 Keynote Nugg.ad
19.30 Keynote MillennialMedia
19.50 mLOVE 2013
20.00 Roundtable, plus Food & Drinks
Keynote Markus Breuer – nugg.ad
ADVERTISING ON MOBILE PLATFORMS – RELEVANCE IS THE KEY
Advertising on mobile platforms is often an ongoing balancing act: Limited screen size means either smaller ad formats or disturbing the customer experience. So relevance takes the leading role: choosing the “right” ads and addressing the right target groups is crucial especially in the mobile market.
Markus will provide current insights on the practical use of mobile targeting and will make a passionate plea for intelligent, mobile audience targeting, whose core concept can also be used for delivering individual mobile content to users.
Keynote MillennialMedia – Ronny Harders
