MoMo Detroit – July 15th – Vehicle Safety via Mobile Technologies
Posted on: June 17, 2013 – Filed under: Detroit
With a focus on vehicle safety and mobility, this month’s speakers will discuss the year-long V2X / V2V (vehicle-to-infrastructure / vehicle-to-vehicle) safety pilot taking place throughout Ann Arbor, as well as the ability for mobile technologies to make driving more safe – both from a ‘brought in’ and a ‘built in’ perspective.
Jay Parikh will speak on ‘The Changing Paradigm, built-in vs. brought-in device for connected vehicle applications’.
Traditionally, automakers have been designing their vehicles with built-in (embedded) devices/technologies for infotainment, OnStar like safety and security, navigation and location-based systems and now V2V and V2I for collaborative safety applications. The major challenge for the automakers is to keep up with the rapid growth of consumer electronics technologies to align with the vehicle development cycle and mitigate technology obsolescence.
The consumer electronics devices such as smart phones/tablets on the other hand, pack significant processing power, high resolution crisp touch screen display, wireless communication technologies, GPS, accelerometer, etc. provide ubiquitous connectivity.
Jay’s presentation will outline current and future trends towards the use of smartphones as brought-in devices for connected vehicle applications for safe and smart driving.
Debra Bezzina will speak on the U.S. Department of Transportation Safety Pilot Model Deployment taking place in Ann Arbor.
Connected Vehicle technologies have long been identified as having the potential to significantly improve motor vehicle safety, but the study of these technologies to-date have been limited to small field tests and technical development exercises. In order to potentially advance this initiative and support a Federal rulemaking decision regarding vehicle-to-vehicle communications, the U.S. Department of Transportation has undertaken the Safety Pilot Model Deployment. Under the leadership of the University of Michigan Transportation Research Institute (UMTRI), this one-year initiative will allow for the evaluation of a scaled deployment of connected vehicle technologies in Ann Arbor, including nearly 3,000 equipped vehicles and over 70 miles of instrumented roadway, making it the largest connected vehicle field test in the world to-date. This presentation will introduce the connected vehicle concept, and discuss the Safety Pilot program and its role in advancing this promising new technology.
OUR PRESENTERS:
Jay Parikh, Director of Emerging Technologies and Product Innovation, Escort Inc. (manufacturer of Radar/Laser Detectors and Automotive Accessories).
Jay brings over 28+ years of automotive experience from two different regions – the U.S. and India. He began his automotive career as a research engineer at General Motors R&D in Warren. During his GM tenure he conducted and led significant research projects in Telematics and wireless communication, as well as leading the connected vehicle program portfolio. His work has focused on multi-media infotainment, wireless communication technologies, standards and protocols, in-vehicle client architecture, and back-office support for end-to-end systems from development-to-deployment.
From 1998 – 2003 Jay represented GM and its interests by playing a major role in AMI-C, a multi-OEM consortium of worldwide automakers and suppliers. He led a team in the development of Bluetooth hands-free phone requirements as well as specification and implementation guidelines for in-vehicle use in AMI-C. He established and chair the Automotive Expert Group, an advisory body to Bluetooth SIG architecture group and the Car Working Group responsible for development of automotive profiles.
In 2009 he relocated to India to head Advanced Engineering at Ashok Leyland, the 2nd largest commercial vehicle manufacturer in India. Earlier this year he accepted the Director of Emerging Technologies and Product Innovation position at Escort Inc. Jay holds a BS in Electrical Engineering and an MS in Computer Science.
Debra Ann Bezzina, Senior Program Manager, University of Michigan Transportation Research Institute (UMTRI)
Debby Bezzina holds B.S. in Electrical Engineering, an M.B.A., and Program Management Professional Certification (PMP). Ms. Bezzina has over 25 years of experience in the automotive industry, and has served as a program manager for 11 years. She served as Visteon’s program manager on two USDOT-funded field operational tests of automotive advanced safety systems research (Road Departure Crash Warning FOT and Integrated Vehicle Based Safety Systems FOT). Prior to Visteon, Debby worked at General Motors on Vehicle Control MOdules and Audio in the Truck Group, and Ford Motor Company in the Engine Design Division. Ms. Bezzina is currently the Assistant Program Manager for the Safety Model Deployment at the University of Michigan Transportation Research Institute.