Mobile Monday Hamburg – June 30th – Retail, Commerce & LBS
Posted on: June 10, 2014 – Filed under: Hamburg
This MobileMonday is made for retail owners and real shoppers!
It´s about bringing back the business and not stealing business.
What´s driving shoppers to your stores ?
- How to reach shoppers mobile just in time?
- How can this be prepared carefully ?
Please join us, learn and discuss with specialists in this field:
Telefónica Germany – John Craig, Manager, Products and Marketing, Media & Advertising Services, Telefonica Germany. „Launching and Growing Location-Based Advertising Solutions in the German Market”
About Telefonica: Telefónica is an integrated operator in the telecommunication sector, providing communication, information and entertainment solutions. It has presence in Europe and Latin America, operating in 24 countries and as of March 2014, had 313.1 million subscribers.
Telefónica Germany addresses private and business customers in Germany via the product brand O2, offering mobile telecom products as well as innovative mobile data services based on GPRS, UMTS and LTE technology. Telefonica Germany Media Services leverages Telefonica customer insights and customer relationships, to offer digital marketing solutions for advertisers.
mobalo – Tom Rauhe, Managing Director – “mobalo – Digitaler Lockstoff”
About mobalo: With our platform, small businesses and business that have some sort of local relevance with their product or target group can design their own text-based advertisement.
The advertisements are displayed on mobile devices in a certain radius around their point of sales / interest in APPs and mobile websites which potential customers are already using every day, like weather apps or gaming apps.
Connecthings – Raphael Podselver, Business Development Germany – “A successful Drive to store case with mobile coupons.“
About CONNECTHINGS:
Founded in 2007, Connecthings implements contactless mobile services for its clients. These services can interact with the environment through tags deployed on items or buildings. By simply touching the contactless tags with a mobile phone, users get access to contextualized contents and services.
These services are the immediate answer to a specific need according to a place, moment or profile. Connecthings provides a complete solution for creating high value-added services using NFC tag reading, iBeacons, peer-to-peer and QR codes.
ePrivacyconsult – Prof. Dr. Christoph Bauer – “Data Security and Data Privacy in Mobile / LBA“
Christoph Bauer is Founder and CEO of ePrivacyconsult GmbH, from where he conducts privacy consulting for digital media businesses and offers privacy related certifications like ePrivacy seal and the OBA certification. He has over 20 years of experience in the media industry as CFO and COO of well known companies like AOL and wunderloop where he also developed the fields of data privacy.