Genuitec presents on mobile strategy and Eclipse foundation
Posted on: July 31, 2009 – Filed under: Dallas
When:
August 3rd @ 7PM
Where:
Big in Japan Headquarters at Infomart off i-35
ViewMap
Overview:
The mobile application marketplace is dominated by Apple’s App Store, but is the App Store the best model for corporations to distribute their mobile applications? Join Genuitec co-founder and vice president of product development, Wayne Parrott, and senior Eclipse developer, Greg Amerson, as they discuss the long term drawbacks of the App Store model and highlight the benefits of the Internet as the App Store of tomorrow. The discussion will further focus on tips and techniques for creating mobile Web applications using HTML 5, CSS3, and JavaScript with WebKit technology. This presentation is for both desktop and mobile developers as well as executives interested in learning how and why the Internet is the lowest barrier to entry for enterprise-class mobile applications.
Agenda:
1. Introduction by VP of product development, Wayne Parrot, and senior Eclipse developer, Greg Amerson, to Genuitec history and why Genuitec entered the mobile space
2. Mobile big picture
– Smartphone advancements (hardware, network performance, geolocation, cloud computing)
– App Store (+/-)
– Mobile Web usage stats (iPhone)
– Architectural models (native, Web, hybrid)
3. OSS Impact, Eclipse Foundation
– Eclipse Blinki & Pulsar
– Other OSS initiatives
4. Mobile app strategy
– General industry-wide approach
– Finding a different strategy to stand out, examples
– Mobile web as pragmatic and capable, low risk/low cost entry point
5. HTML5 Movement
6. Mobile Web/HTML5 demo
– Getting started in mobile Web
– Demo HTML5 capabilities and key example sites
7. Q&A
