Nokia to acquire Enpocket to create a global mobile advertising leader
Posted on: September 17, 2007 – Filed under: Kiev
Espoo, Finland – Nokia and Enpocket today announced that they have entered into a definitive agreement for Nokia to acquire Enpocket (www.enpocket.com). Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.