The Japanese Cellphones – To advanced for their good
Posted on: September 12, 2009 – Filed under: Lisbon
I know that I’ve been writing a lot about cellphones and technologies, but I read an article about the japanese cellphones and I got intrigued.
The japanese are way ahead of any cellphone company in the world, they were leaders in the second and third generation cellphones and they still are in front of the innovation pack.
In 1999 they could already read their emails on cells, photos in 2000, full track music download in 2002, electronic payments in 2004 and TV receptor in 2005… just to say some!
So my question is how can’t I have one? And when?
Where is the trick part, their cellphones can’t work in our countries, they are to advanced and their brands haven’t made it out of their own turf. And if you’re thinking in Sony Ericsson, forget it, it’s not 100% japanese.
But this made the Japanese a little cranky, how can they have the best and most advanced cells in the market and not make it in the fertile American and European market?
Luckily they are working on the answer to that and they are taking the example of the Iphone as a path to follow. NEC, Panasonic, Sharp, Toshiba and Fujitsu are preparing to come out of the Japonese market and this time to make an impact, a lasting impact. Some analysts event say that this is their last effort to do so and if they can’t do it they should close their international ambitions.
In my opinion they have to resolve some problems between what the Japanese developers consider a cellphone and what the Americans and Europeans think. In Japan the cellphone although it has a very advanced hardware the software is still very primitive. Even their interface with computers is difficult or nonexistent because most Japanese use their cellphone as computers. Also, because of their hardware the cellphones are a little big and all are shell models.
I believe that most of the japanese companies can re-enter the market, they have two roads. Or they can, in the beginning, downgrade their cellphones, less innovations and gadgets. And after getting some grip start to launch new cellphones with the right prerequisites for these markets. So, slowly growing and with the pace of the market. Or they can just develop a highly developed cellphone with all the gadgets and innovations and hope that the americans and europeans will catch allow. What they can’t do is to export their existing cellphones!!!
Either way, we are going to hear from them in the future!!!