mig33’s New Distribution Program Announced at MobileMonday Summit
Posted on: September 29, 2010 – Filed under: Global
mig33, the world’s largest mobile-first community, today rolled out a powerful new distribution program that gives top VAS (mobile content) and handset manufacturers access to its thriving virtual economy — and its associated revenue — and introduced the program’s first key partners at the MobileMonday Summit 2010 in Finland.
The program is the latest in a series of moves that have pushed mig33 to the forefront of mobile Social Entertainment Services and created an exploding virtual economy that has seen nearly 30 million virtual goods purchased in 2010 alone.
Among mig33’s first new distribution partners are PT Numedia Global, a top Indonesia platform provider and mobile VAS company; India’s Olive Telecom, a leading provider of mobile devices and solutions to both consumers and operators; and, Philippines-based ThumbMOB, a new consultancy specializing in digital media arbitrage, with in-house applications development, distribution and publishing capabilities.
mig33’s new distribution program is unique in that it delivers revenue streams to the distributor partners, rather than requiring partners to pay fees to the mobile service. The company, which has successfully modeled itself on popular East Asian social networking services such as DeNA’s Mobagetown and China’s multi billion Tencent QQ (QQ), has consistently generated healthy ARPU and monetization rates from outside the traditional mobile ecosystem. That vitality enables mig33, with 40 million registered users worldwide, to forge partnerships that share revenue — and provide a vital consumer channel, as well. Via: PR USA