Mobile marketing Putting the spotlight on Copenhagen

Mobile marketing Putting the spotlight on Copenhagen

UN’s Climate Change Conference (COP15) in December 2009 and the yearly returning Copenhagen Fashion Week in August 2010 were two major events in Copenhagen in the last year. During the next MobileMonday you will learn more about how mobile applications have been used to help the guests and spotlight the city in connection with the events – and how mobile services in general are used to promote Copenhagen as a destination.

The event will take place at “Det Ny Teater”, starting at 16.00. As usual there will be time for networking and some refreshments.

Programme

16.00: Mobile media to COP15 and Copenhagen Fashion Week – Ole Kjær Mansfeldt, Wonderful Copenhagen (with input from project partners)
The innovation project “Events and mobile media” has produced mobile applications to two of Denmark’s largest events. Wonderful Copenhagen will share their knowledge and experience about how mobile media are used, revealing facts from user studies and user-driven innovation processes as well as facts and figures.

16.50: The mobile application “CPH Airport” – Anne Birkeby, Copenhagen Airport
Online editor Anne Birkeby from Copenhagen Airport will share the findings on how the new application was launched in July 2010, and how it was received.

17.10: Mobile applications from Politikens Travel Guides – Søren Sattrup, Politikens Forlag
Publisher Søren Sattrup from Politikens Forlag will share his experiences with mobile applications such as “Turen går til København”(The Travel Guide to Copenhagen) and “Smagen af København” (The Taste of Copenhagen).

17.30: Ideas for future mobile media – intensive workshop
Before snacks and drinks, we will facilitate an intensive half-hour workshop where all participants are invited to brainstorm and come up with great ideas for future mobile media in, to and for Copenhageners as well as the city’s guests.

If you can attend, please register before the 1st of October.

Date: 4th of October 2010, at 16:00-19:00 hours
NB!! Place: Det Ny Teater – Sceneriet, Gammel Kongevej 29, 1610 Copenhagen V

The event is sponsored by Wonderful Copenhagen

If you have questions, you are welcome to contact Hanna Ståhl at hanna@frontal.dk or +45 33 31 00 12.