MoMo Hamburg Mobile Retail

MoMo Hamburg Mobile Retail

Time: October 11, 2010 from 6pm to 10pm
Location: Hamburg
Street: Elbchaussee 43, Business Club Hamburg
City/Town: Hamburg

Schedule: 6 pm: Check in and network | 6.30 pm: Keynote | 7 – 9 pm: industry experts will share some insights about their latest projects | 9-10pm: Snacks will be served

OTTO Group – Paul Maria Bartusch (Produkt-Manager – Produktentwicklung & Design – Otto (GmbH & Co KG)) und Arne Kittler (Fork Unstable Media, 4RK Consulting)

Theme: „Paul Maria Bartusch / Arne Kittler: The role of mobile retail activities of OTTO Group – today and tomorrow.“ Short description:„This presentation will discuss selected aspects of mobile retail activities as part of OTTO’s mobile offensive and beyond.”
About OTTO. E-commerce, catalogue and retail business are the three supporting pillars of the multi channel retailer OTTO.

METRO Group – Frank Rehme, Retail Innovation, MGI METRO Group Information Technology GmbH

Theme: „Mobile commerce, booster for retail business.“ Short description: „Many applications which are called mobile commerce applications are only the mobile versions of e-commerce scenarios. The consequent utilization of the current and future possibilities will be illustrated by a retailer’s perspective.
About Frank Rehme, METRO Group
Frank Rehme accounts for the innovation scope of the METRO Group, which works with mobile commerce solutions in the future store initiative since years already.

barcoo – Benjamin Thym, Managing Director / Co-CEO, checkitmobile GmbH

Theme: “Mobile Consumer Engagement – Chances and Risks for Retailers and Manufacturers” Short description: “Millions of consumers are scanning products with their smartphones to compare (local) prices, to get test reports, health, green and sustainability information.
About barcoo: barcoo is operated by Berlin based checkitmobile GmbH, that also operates the mobile shopping and price comparison app woabi.

denkwerk – Steffen Trenkle, Technical Account Director and head of the mobile competence team

Title: „Mobile Commerce Insights 2010 – Future Direction for the Mobile Retail“

Current market developments clearly show: The relevance of Mobile Commerce for Retail grows constantly. The mobile purchase has been established also from the consumer’s point of view. But, what are the concrete models of success? How can the acceptance of the potential consumer be increased? And what is the status of apps compared to the mobile browser? The presentation indicates extracts of the study „Mobile Commerce Insights 2010“ and shows solid figures, as well as live-demontrations on how mobile retail platforms can be implemented.
Polar Mobile – Many thanks for the contribution to ‘mobile retail’ from Kunal Gupta, Canada, as part of your preparation to the upcoming Mobile Monday: www.polarmobile.com/media/kunal-gupta-on-bnn/

Via: MobileMonday Germany