Acision survey confirms the Middle East is ready to embrace targeted mobile ads
Posted on: October 12, 2007 – Filed under: Kiev
According to a new survey conducted by Acision, the world leaders in mobile messaging and charging, mobile advertising is exhibiting strong potential in the Middle East, with 64 per cent of respondents believing it will mirror the successes of Internet advertising. The Mobile Advertising Survey was conducted at Gitex 2007, with almost 300 delegates from across the region responding.