MoMo Helsinki – Social and Mobile
Posted on: October 6, 2008 – Filed under: Helsinki
Special guest speaker: Marc Davis, social media guru at Yahoo!
Marc Davis is Chief Scientist of Yahoo! Connected Life and Director of ESP. His work focuses on creating the technology and applications that will enable the billions of daily media consumers to become daily media producers.
Santtu Toivonen works at Idean as a senior consultant in market analysis. He will speak about mobile crowdsourcing.
“Crowdsourcing is an emerging social media phenomenon, allowing companies to externalize various processes to individuals and communities to carry out. Often the opportunities for crowdsourcing appear while people are on the move. Mobile crowdsourcing applications are therefore needed,” Toivonen says.
Kaija Pöysti from Blue White Venture and Idean board member, will talk about the upcoming book on social media which she has co-authored with Dr. Leenamaija Otala.