Wrap-up on the Coupons event | Nov 10, 2008
Posted on: November 17, 2008 – Filed under: Shanghai
Over 130 people attended the latest Mobilemonday event. We could not even sit everyone.
Presentations can we downloaded here:
iCoupons
icoupon mobilemonday20081110.pdf
Puca (China)
PucaMobileCoupon.pdf
SweetMart Marketing
SweetMart – public – momo shanghai.pdf
Some take aways:
– There is a real need for coupons, which are unique ways for brands/retail to engage with consumers.
– Consumers want interesting offers (iCoupons)
– redemption can be very high – 71% for Chamate chain of tea houses (iCoupons).
– Puca has a different approach of engaging consumers by putting interactive kiosks in malls and providing coupons there. This is a similar model put in place by Velo, which business model solely relies on kiosks in key locations (usually metro). over 400 kiosks have been deployed (and Velo is claiming over 1 Mil users in shanghai).
– SweetMart engages the consumer in a more classic way, by printing discount coupons in a dedicated printer, installed at supermarket cashiers. enables very accurate datamining and ROI campaign tracking.
– Enjoy China has an even more classic (and classy) discount book that users buy and enjoy in over 300 venues across town (Shanghai).
– According incumbent players (iCoupons, SweetMart, Enjoy etc), having a physical coupon in hand is a key aspect of coupon redeeming. Mobile players seemed to disagree…
– Mobile coupons could really take off when better reporting and tracking is in place, and when coupons are more personalized, easier to get and to claim.
To go beyond this panel, let’s also share some recent research about mobilecoupons:
Some 200 million consumers worldwide will use mobile coupons by 2013, says a new report from Juniper Research.
According to the study, Japan and Korea have the most advanced mobile coupon markets, but much of the forecast growth will come from the US and Europe as more restaurants, entertainment, retail and grocery companies adopt the medium.
Although most coupons today are still paper-based, mobile coupon pilots have shown much higher redemption rates, “often double-digit percentages,” noted report author Howard Wilcox.
The research forecast has Western Europe and North America together being responsible for nearly 20% of mobile coupon redemption values by 2013, taking market share from the Far East, which owns nearly all mobile coupon usage today.