HarperCollins talks e-book apps at MoMo London

Posted on: March 9, 2011 – Filed under: Global

The next wave of innovation in book apps may come from developers working directly with authors, says David Roth-Ey, group digital director and publisher at HarperCollins UK. “What we can do is really get developers working closely with our authors,” he said at the Mobile Monday London event. “What comes out is rising organically, rather than grafting a developer onto the end of a project once the content has been written.”

Meanwhile, a more recent app for children’s book The Heart And The Bottle has also been successful, although Roth-Ey did not give figures for it. “It’s not his best-selling book, but Apple loved it and made it iPad App Of The Week,” he said. “It’s £2.39, and is really stretching what a picture book can be in very innovative ways. We’re trying to bake that into our divisions at the editorial level, not just at the digital level like me.”

The topic of the Mobile Monday event was tablets, which Roth-Ey described as “hugely significant … a new form factor for digital reading”. See full article via: The Guardian