Mobile Monday Wins International Brand Leadership Award

Mobile Monday Wins International Brand Leadership Award

Since its early beginnings, MobileMonday has exploded onto the world scene with a footprint that now spans 50 countries, 80 regions and 84 chapters worldwide. It is for this success that Jari Tammisto, MobileMonday’s current CEO, was presented with the International Brand Leadership Award at the World Brand Congress in November 2009. And for only the second time that an award has been given to a community, the President of Finland, Tarja Halonen, presented Jari Tammisto with a special internationalization award for his efforts behind MobileMonday.

Said Jari Tammisto at the World Brand Congress, “I am delighted to see that our open operating model is recognized now as the hottest trend in brand building. Five years ago we identified it as the most effective way to globalize our operations, and now companies, communities and universities throughout the world are exploring and analyzing our model and its applicability to various companies and industries.”

The Brand Leadership Award was presented to Jari Tammisto in the annual World Brand Congress in Mumbai, India. The award is the most important personal recognition granted in the congress, the congress organizers state. The decision upon a person receiving the award was made by a jury consisting of seasoned industry professionals. Criteria include person’s merits, personal values, business ethics and a contribution to the development of the marketing industry.

Prior to Jari Tammisto the Brand Leadership Award has been presented to numerous marketing industry professionals ranging from Mohammad Al Mulla, Executive Director, Dubai Media City; Prof. Renee Mauborgne, author of “Blue Ocean Strategy”; Kevin Roberts, CEO Worldwide, Saatchi & Saatchi; to David Jones, Global CEO, Euro RSCG.