MoMo Zurich Where next for Mobile-Content and VAS revenues?
Posted on: April 22, 2011 – Filed under: Zurich
MoMo #23 May 9: Where next for Mobile-Content and VAS revenues?
Location: Technopark, Zurich
It is not such a long time ago where Digital Companies made millionsof dollars of revenues with selling ringtones and wallpapers to mobile customers. But where are those companies now? With the growing numbers of smart phone owners those companies have disappeared from the landscape and new kinds of mobile content have appeared such as music downloads or mobile apps. But how sustainable are those types of content. Will they still exist in a few years or will they also disappear like ringtones? And what will happen with the network operators. In the time of Digital Companies they earned good money with SMS/MMS but today with smart phones people are using email and the mobile internet instead.
How are the interests for mobile content growing and evolving amongst consumers? What to keep as Value Added Service for end consumers? How will mobile operators contribute in the value chain? How have mobile applications changed over time?
Join the discussion at our next Mobile Monday event and hear where mobile-operators should be looking to generate new revenue streams out of VAS if/when the app craze will be over?
Speaker:
“App as Mobile Content in VAS”
by Marco Rohr, Senior Product Manager by net-m AG
“Evolution of mobile apps development from 2004 to today“
by Reto Senn, COO by Bitforge
“Embedded emotional ads as a new VAS”
by Olga Steidl, Head of Marketing, SPB Software
Speaker list not yet complete.
