MoMo Michigan – Domino’s Pizza – Future In Mobile Technology
Posted on: July 9, 2011 – Filed under: Global
Domino’s Pizza, the Ann Arbor, MI-based company, released an iPhone app last month that allows consumers to order products over the Internet through their mobile device. Though the company – which has 9,169 stores around the world – has offered online ordering application since 2006, this is Domino’s first foray into the fast growing universe of smartphone software.
Jeff McCrumb, Domino’s manager of mobile development, said sales through the Domino’s app is already beating out competitors like Pizza Hut. Domino’s iPhone app has a four star rating in the Apple App Store and a steady amount of downloads each day, he said. “Our goal really is, as a pizza company, to provide a conduit for the consumers to get pizzas ordered,” McCrumb recently told a gathering at Mobile Monday.
For large companies like Domino’s, a mobile application is “an extension of an existing product.” says Keith Bourne, co-founder of Mobile Monday Michigan. Conversely, for a small start-up, “basically the app is the company.” “But I think in the long run, everyone’s going to mobile now,” Bourne says, “so everyone’s going to have to figure out how to incorporate it into what they do and how it can enhance the service that they offer.”
Recognizing the potential for a mobile technology industry in Michigan, Linda Daichendt, the other co-founder of Mobile Monday Michigan, established the Mobile Technology Association of Michigan (MTAM) last September. According to study by the Michigan Economic Development Corporation (MEDC), one new mobile tech job creates 3.9 jobs in other industries. The average annual income for the 47,313 people working in the mobile tech is $63,000, the report says. MTAM estimates 9,250 more mobile tech jobs will be created in the state over the next four years. See Full Article via: Xconomy.