April Mobile Showcase Event

April Mobile Showcase Event

MobileMonday Brisbane continues to gain momentum! A good-sized audience gathered at i.lab’s Toowong offices to network, have a few drinks, and check out a series of showcase presentations from some of Brisbane’s mobile innovators. The showcase format – 8 slides, 4 minutes – allowed a great mix of products, technologies and mobile media to be shared in an interactive environment.

The first speaker was Barefoot Software’s Mike Hillsdon, who presented Barefoot’s on-device portal publishing solutions. Mike drew on Barefoot’s experience with major brands, showing interactive mobile catalogs and shopping carts they have created for companies such as Country Road & Mercedes Benz.

Next up was Sam Collins from Locatrix Communications. Sam presented Salamander, a Locatrix-developed Mobile Device Attribute Detection system. Salamander lets mobile developers access mobile handset attributes (screen size & resolution, browser type, supported J2ME etc) in real-time via a web service, allowing revision-controlled updates from the public WURFL data file. It also allows for application- or network-specific extension attributes, which helps your application and content to be optimized for each target handset.

MobileMonday Brisbane co-founder Chris Kettle then presented My247’s forthcoming mobile and web projects, including a social network publishing and QRcode links for every venue to send mobile handset users click directly onto a venue’s mobile site. This approach helps both in usability – you can invite your friends to a specific venue to meet – and also in driving traffic to a venue’s mobile site for special offers, forthcoming event details etc.

Finally, SMS Fun’s Creative Director Matt Ascough  presented their free SMS mobile portal community. SMS Fun lets users send free SMS to their friends, recharge their pre-paid mobile accounts and much more.

Chris Kettle closed the formal part of the event by announcing a must-attend event: AIMIA Queensland is holding a “great debate” entitled Can your mobile phone save the planet? The event will be held at QPAC in Southbank from 4:30pm on Monday 18th May, the debate will be followed by networking drinks and then Mobile Monday’s May meeting. We’ll post more details here and at the various social networks in the next week – it promises to be a very entertaining evening.

A big thanks to our speakers and everyone who attended – it was agreed that the mobile community in Brisbane is certainly gaining momentum. Thanks too to i.lab for again providing the venue, and Locatrix Communications for sponsoring the evening’s refreshments. See you next month for another Mobile Monday!