#6 – Apps (for) Marketing
Posted on: April 19, 2010 – Filed under: Vienna
Even the sixth MobileMonday Austria event was affected by the Icelandic volcano. The insecure travel situation made it necessary to try out new ways of delivering a key-note – remotely. Kjell Fischer (apprupt) joined the evening via video chat from Hamburg – a novelty in MobileMondays history. Martin-Hannes Giesswein from somain.org helped out spontaneously and presented in front of 180 participants results from a brand new survey carried out in Austria on mobile internet and app usage. And Georg Koch from Herold Business Data GmbH shared his valuable lessons learned from launching an iPhone app.