Agencies Go Mobile // Follow-up

Agencies Go Mobile // Follow-up

Follow-up to our last event on March 30th about mobile Internet…

* What’s the relevance of the mobile web today?
* Do I need a specific mobile site? (The iPhone question)
* Do’s and Don’ts – What do I have to keep in mind for implementation?
* Audience measurement, Tracking, Targeting – same like in PC Web, isn’t it?
* Are there any successful business cases, yet?

AGENDA

Sven Visscher
Vice President Product & Solution Management | arvarto mobile GmbH
digital content services: powerful add-on for media and brands

* market view & value chain
* convergent services: requirements and business models
* cases and ideas for media and brands
* how to use?

Dipl.-Kaufmann Guido Orthaus
Head Of Sales | mobileview GmbH
iPhone Applications

* how the iPhone changes the mobile market
* showcases for iPhone applications
* technical issues

Carlo Monnée
Creative Director & Head of Unit | spielplatz.cc | freelance lecturer, Journalist and author
“Mobile Marketing means more than display advertising on a mobile device or The Power of Mobile in Multi Channel Communication”
Mobile Marketing, Cross Media, Multi Screen Advertising, Cross Channel Communication. How to create implement Award Winning Campaigns in a Cross Channel environment.

Event Details
Time: May 4, 2009 from 6pm to 10pm
Location: Hamburg
Street: Rothenbaumchaussee 64 (Museum für Völkerkunde)
City/Town: 20148 Hamburg

To register for this event, pls. go to “YOUR RSVP” on this page and click the radio button “will attend”. Networking starts at 6:00pm, presentations start at 6:30pm, networking & drinks end 10:00pm.

We’re looking forward to meet you on Monday!