Survival of the Fittest: Is your mobile app strategy DOA?

Posted on: September 6, 2010 – Filed under: Philadelphia

A perspective on the evolution of Mobile Apps

When: Monday September 20^th, 5:30pm

Where: University of the Arts (Hamilton Hall lobby), 320 South Broad Street, Philadelphia

Mobile Web vs Mobile Apps: which will rule? Is technological Darwinism influencing the vast mobile ecosystem to adapt to the web while mobile apps fall prey to natural selection?

Not likely, you may say. Conventional wisdom suggests we only have to look at Apple’s App Store to see that mobile apps are nowhere near extinct. And more recently Blackberry’s App World and Google’s Android Market make it seem like mobile applications are taking over.

But is an app the right solution for everyone?

And, doesn’t it seem like we have gone back fifteen years to a time when we were required to install packaged software? Hello! It’s 2010, who installs software anymore?

Interestingly, research shows that less than 5% of downloaded mobile apps are still being used 20 days after being downloaded… not a compelling case for apps reigning supreme.

However, there are some cases where an app might make more sense. What are those cases? Why are they special? Could these cases potentially gain more from going the mobile web route? As the various app stores duke it out, it goes without saying that mobile devices are becoming more robust in their browsing capabilities.

Key factors to consider are lower development and distribution costs, a greater potential market and a much easier means for people to find your site using any search engine.

The evening will be keynoted by industry analyst Shiv K. Bakhshi, Ph.D. and moderated by renowned industry commentator Steve Smith, and will feature a panel of nationally recognized experts.

Join us on Monday September 20, 2010 to find out the answers to these questions and more:

Is RIM’s app strategy too little too late?
Will Apple’s closed system be suffocating?
Will Android’s fragmentation further hinder the mobile ecosystem, despite the speed of its growth?
What does the mobile apps vs. mobile web war mean for the corporate user – or the enterprise CIO
Nokia who?

RSVP now to reserve your ticket, as seating will be limited. $15 admission in advance, $25 at the door. Students free (must show valid ID at registration desk.)

NEW – VIP ticket at $50, to include your company name, logo, descriptor and contact details in the event handout.

(Admission fee is used solely to support Mobile Monday event programming.)