2009 MobileMonday Marketing Awards

2009 MobileMonday Marketing Awards

As more and more devices hit the street and thousands of applications proliferate, the race is on as brands use all sorts of creative ways to interact with consumers. Come join us for our first annual MobileMonday Toronto Marketing Awards where we will showcase some of the leading applications that have been launched in market.

Our audience will be treated to exciting demos that incorporate the latest technologies and marketing concepts as well as a discussion of key audience engagement measures that made these campaigns successful.

What we’ll cover in this session:

* What applications are most appealing to various audiences?
* New ways to increase viral performance of campaigns
* What creative concepts work best to drive brand interaction?

Award Submission Guidelines

Send us a brief 1-2 page overview of your campaign that details the following information:

* Name of Campaign plus name of Client & Industry sector
* Description of Business Objectives and Campaign measures
* Describe audience demographics
* Provide overview of campaign (where possible include creative i.e. screen shots etc.)
* Overview of technologies employed (i.e. applications and platforms used)
* Where possible discuss results of the campaign measured against client objectives (specific client data does not need to be disclosed)

Awards Judging Criteria

Our expert judging panel will evaluate submissions for the event and on-stage presentations using the following main criteria:

* Creative concepts
* Innovative use of technology
* Ability to meet business objectives

When: Sept 8, 2009
Where: MaRS Centre Auditorium
101 College Street, Toronto

This is a free event, but registration is required.