Frankfurt

How much of your ad budget, you would spend for a Mobile Marketing Campaign? Would you invest 10 Million Dollars of it into an iAd campaign? Since the invention of the iPhones, Mobile Marketing archieved its final breakthrough – which new perspectives we will see from the iPad? New challenges will arise for Marketing Representatives how they can win this channel for their company products and services. This event, in cooperation with the Marketing Club Frankfurt, gathers actual and future trends in Mobile Marketing and will clarify the role of Mobile Marketing as an instrument of the whole Marketing Mix. …

Dear Momo Friends, to start off an exciting Momo Frankfurt year, the first event on March, 15th will discuss the current hot topic “mobile content and payment”. Many publishing companies have illustrated how crucial the right mobile content strategy can be. The New York Times just return to a paid-content strategy, announcing that unpaid content concepts are not sustainable. But what is the right strategy for your business? At this event we will examine promising business concepts, different billing possibilities and the experience of a well known publishing company. Agenda 06:00pm: registration and networking 07:00pm: Presentations Topics & Speakers (1) …

As the end of the year is coming closer, MoMo Frankfurt wants to give you a sneak preview on hot topics in mobile 2010. So is Apple still the winner of the app store battle or will 2010 be the year of the Android? What is going on in the world of Nokia? Expect some more interesting topics, lots of entertaining discussions and networking afterwards! Meet some players of the local mobile scene an enjoy some glühwein with us afterwards… Definitely an event not to be missed! Location: INM – Institut für neue Medien (www.INM.de) Spectacular loft office built on …

Dear Momo Friends: A wide range of consumer and enterprise applications are driving productivity, efficiency and revenue growth using the Mobile Internet. These “anywhere applications” rely on the always on, best connected mobile networks to change the way we work and live on the go. At this event examines the key trends shaping the market for Mobile Internet applications and the vendors who will lead them to market. Agenda & Speakers 06:00 pm: Registration 07:00 pm: Nokia OVI: Content Strategy of the NOKIA OVI Store. Christian Schepke, Business Manager Ovi & Media Germany 07:30 pm: Opera Software ASA What can …

Mobile Marketing and Advertising – The next big thing (*) Marketers hail the mobile phone as advertising’s promised land. Dear Momo Friends: Have a look what the magazine “The Economist” wrote just one year ago. Advertising on mobile phones is a tiny business. In 2007 spending on mobile ads was $871m worldwide according to Informa Telecoms & Media compared with $24 billion spent on internet advertising and $450 billion spent on all advertising. But marketing wizards are beginning to talk about it with the sort of hyperbole they normally reserve for products they are paid to sell. It is destined, …