IconMobile and Ogilvy China form JV
IconMobile and Ogilvy China form JV

IconMobile and Ogilvy China form JV

IconMobile and Ogilvy China form JV

Posted on: November 11, 2008 – Filed under: Shanghai

iconmobile group announced on Monday at Mobilemonday Shanghai event on Mobile and E-Coupons that it has entered into a 50/50 Joint Venture with OgilvyOne China. This announcement marks the first multinational agency in China to launch a specialized mobile marketing venture.

iconmobile China, to be headquartered in Shanghai, will serve greater China including; Hong Kong, Macau and Taiwan. iconmobile China will offer a broad range of services such as design, development and implementation of mobile applications, portals, sites and marketing campaigns, mobile/in-car user interface design, consulting, mobile strategy development, cross-channel solutions and proprietary mobile technology services.

The joint venture aims to provide clients with expertise in all aspects of mobile marketing; with a focus on building experiences and interactions with consumers on the go, and integrating mobile in the overall communications mix. OgilvyOne’s expertise in digital marketing and branding paired with iconmobile’s leadership in the mobile industry will enable iconmobile China to provide world-class mobile marketing solutions.

Founded in 2003, iconmobile group, whose investors include WPP, is an international market leader in mobile marketing and mobile business applications. With a core expertise in design and technology, iconmobile group enables companies to grow and optimize their business through the creation of new digital services and products created for the mobile market.

“With increasing demand for mobile marketing services and massive penetration of mobile in China and across Asia, we believe the mobile device will become a major communications channel in the very near future,” said Chris Reitermann, President of OgilvyOne China. “As the leading communications network in Asia, Ogilvy is pleased to enter into a relationship with iconmobile, reinforcing our commitment to remain ahead of the curve in the region. This JV enables us to integrate and execute mobile and mobility into our 360 marketing communications strategy. iconmobile’s focus goes beyond mobile transactions, its outstanding technology platform allows for a seamless experience across over 20,000 different mobile devices. iconmobile’s strategic view on mobility made it an easy choice for us to transfer its success story to China, offering clients, handset makers and operators real value to their mobile marketing efforts.”

Thomas Fellger, CEO and Founding Partner of iconmobile group, went on to say, “We choose China as the starting point for this venture in Asia because we believe that China is at the tipping point where mobile will become a major marketing tool. As the largest and most successful integrated marketing agency in China, Ogilvy was an obvious choice. Both Ogilvy and iconmobile are international market leaders working at a very high level of quality and customer satisfaction, creating the perfect premises for a successful and future oriented collaboration.”

About OgilvyOne Worldwide
OgilvyOne worldwide delivers the art and science of effective one-to-one marketing. OgilvyOne is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with 120 offices in 56 countries. Our roster of clients is split between global clients including American Express, Cisco, Coca Cola Company, Glaxo Smith Kline, IBM, Nestle, SAP and Unilever, and leading clients in our local markets. OgilvyOne worldwide is a unit of Ogilvy & Mather Worldwide, which is part of the WPP Group plc (NASDAQ: WPPGY), one of the world’s largest communications services groups.