March 2009: Dr Marisa Maio McKay

mobile enterprise growth alliance

Invites you to
Mobile Monday
in Adelaide

Come and join us on Monday 16th March from 6pm to 8pm at the Brunswick Hotel, 207 Gilbert St, Adelaide SA 5000.

Our speaker is Dr Marisa Maio McKay, Director of Research for m.Net Corporation, Australia’s leading full service mobile marketing company.

Dr Marisa Maio McKay

She is responsible for the design, implementation and management of bespoke research projects that offer clients in-depth insights into mobile consumer behaviour and help to drive outstanding results for their mobile initiatives. During her time with m.Net, Marisa has carried out research for a range of clients including media organisations, advertising agencies, local telecommunications carriers, technology companies, government and universities.

Together with AIMIA, Marisa manages the annual Australian Mobile Phone Lifestyle Index Survey. She also instigated and manages Australia’s involvement in the annual global Worldwide Mobile Data Services Study. She has a PhD in Marketing and Information Systems in the area of ‘Forecasting Market Demand for Breakthrough Products’ and a Masters by research in the area of branding. She is also a Visiting Research Fellow at the University of Adelaide and has presented at local and international industry and academic conferences.

It should be a great evening so please come along and remember to bring your business cards.

Numbers are limited so please RSVP by Friday 13th Mar 2009 to Ruth Conry at ruthconry@bigpond.com

Also make sure you’ve registered for the Entertaining Workshop – Your Great Idea Versus The Law.  A Hypothetical Case Study on Thursday March 12th 3.30-6.00pm.  Sponsored by Mega – see http://www.aimia.com.au/i-cms?page=5615 for full details.