Mobile Analytics

Posted on: June 5, 2008 – Filed under: Madrid

The next Mobile Monday Madrid on June 16, 2008 in collaboration with Bango will dive into statistical data and analyse mobile usage, under the topic Mobile Analytics with some experienced players from the industry, including Patrick Dost, Director General, Nedstat España; Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division), Sarah Keefe, VP Marketing, of Bango and Andres Lozano Sanudo, Head of Spain, Portugal and LATAM of Nokia Interactive Advertising.

Speaker profiles:

Sarah Keefe, VP Marketing, Bango
A seasoned Marketing executive with over 20 years experience in the hi-tech sector, Sarah oversees all aspects of Bango’s marketing, with particular emphasis on media and customer relations.

Sarah has worked in public relations, in market research and then as Marketing Manager at IXI Limited where she oversaw marketing from the start-up stage, to its position as a world leader in its sector and through to sale of the business to SCO Inc. While at SCO, her expertise was focused on product marketing and extended into web marketing in the early years of the Internet . While at Creature Labs, Sarah developed web marketing for the community of 1 million plus games users world-wide. Prior to joining Bango, Sarah was Marketing Manager at Amino Communications.

Patrick Dost, Director General, Nedstat España
Patrick was appointed to this position on November 5, 2007. Before joining Nedstat, he was in Jet Multimedia España (formerly known as Mediafusión) since 2002, where he was the Premium Sales Director. Prior to Jet Multimedia, Patrick worked as Telemarketing and Database Director for Cafe Bar Holland B.V. in the Netherlands. Patrick has a degree in Business Administration from the Higher European Studies of The Hague.

Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division)
Mobext (www.mobext.mobi) was launched a year and a half ago and currently is the larger mobile marketing agency in the world with presence in eight countries. Founder of Mobile Marketing Association Spanish Chapter (www.mmaglobal.com) and cofounder of Movilisto. Besides this, Sixto teaches mobile marketing at Universidad Complutense de Madrid and is one of the lecturers at Thinking Heads agency.

Networking:

One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Mobile Analytics: sessions and discussion
• 20h45 Cocktail and Networking Party
• 21h30 End

Location / Venue:
MobileMonday Madrid will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

Location and Directions at Google Maps.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Bango, Forum Nokia and MyStrands for their invaluable support.

About MobileMonday
MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen, Marcos Eguillor and Barcelona Media.

Our Host IE – International Business School
IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 73 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 35,000 IE graduates that currently hold management positions in some 100 countries.

Address:
IE Business School
María de Molina, 11
28006 Madrid – SPAIN
Phone number: +34 915 689 600 / +34 915 689 612
E-mail: info@ie.edu