Mobile Marketing and Advertising

Mobile Marketing and Advertising

Helsinki MobileMonday will focus on mobile marketing and advertising on November 5th. The rich program begins at 17:45 with video from the September Global Summit followed by a Global MobileMonday update by Jari Tammisto.

André Chaker, the head of casual games at Veikkaus, will lead the show with his personal experience from mobile advertising. He was CEO of Mobicus, a company that was later sold to Enpocket, now a Nokia company.

Thomas Michelsson, a researcher at Helsinki School of Economics, will further help to layout the mobile marketing scene. Presently he is writing a book about mobile marketing with Mika Raulas.

Jussi Holopainen of Nokia Research Centre will talk about adverting with Interactive Pervasive Games. He has authored or co-authored several papers on games research and is a co-author of the book “Patterns in Game Design” published by Charles River Media.

Timo Everi, will address the topic from an adverting agency’s angle. He is the CEO of Hasan & Partners. Previously Everi worked for Watanyia Telecom as the head of sales and marketing.

The evening is topped with the latest news from Blyk, the UK-based virtual mobile operator that is basing its operation on targeted advertising. Timo Ahopelto, who is responsible for the strategy and business development, will present the Blyk news. He has a diverse entrepreneurial, strategy and business building background. Prior to Blyk, Timo was the co-founder, founding CEO and head of commercial operations of CRF Inc. Under his leadership, in just five years the Company became the global market leader in electronic patient diaries and wireless data capture in clinical R&D.

The doors will open at 17:30. Food and beverages will be served.