Mobile Marketing and Advertising
Posted on: October 13, 2008 – Filed under: Frankfurt
Mobile Marketing and Advertising – The next big thing (*)
Marketers hail the mobile phone as advertising’s promised land.
Dear Momo Friends:
Have a look what the magazine “The Economist” wrote just one year ago.
Advertising on mobile phones is a tiny business.
In 2007 spending on mobile ads was $871m worldwide according to Informa Telecoms & Media compared with $24 billion spent on internet advertising and $450 billion spent on all advertising. But marketing wizards are beginning to talk about it with the sort of hyperbole they normally reserve for products they are paid to sell. It is destined, some say, to supplant not only internet advertising, the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.
At this event, we want to clearify, what happened since today. What is status quo and what have been achieved or is it still future music?
(*) The Economist from Oct 4th 2007
Agenda & Speakers
06:00 pm: Registration
07:00 pm: Videopodcast Demography and Chances
Considerations of the target group and possibilites of promotional attendance.
Robert Gieseler, Key Account Manager Liquid Air Lab GmbH, adplace.com
07:30 pm: Mobile Advertising at Vodafone live-today and tomorrow
Marc Wrobel – Senior Manager – New Business & Partnerships – Vodafone Media Solutions!
08:00 pm: Innovation in Mobile Offline Advertisment
Joachim Ritter · Director Mobile Solutions,ProSyst Software GmbH
Event Details
Time: October 13, 2008 from 6pm to 10:30pm
Location: Frankfurt
Street: Grüneburgplatz 1
City/Town: Frankfurt am Main
Original Post via MoMo Frankfurt