MoMo Bangalore – March 3rd – Mobile Finance & Ads
Posted on: February 11, 2012 – Filed under: Bangalore
4Starups is an initiative of NSRCEL.
Finance for Startups:
There is more to managing the financial health of your emerging start-up than raising money and selling out. The day-to-day financials matter, as they impact every other area of your business.
Diagnosing your “full” costs, including those to acquire and serve customers (and projected lifetime value). It is essential to institute the right procedures that will help keep things in check, and give you the visibility into key metrics so you can effectively monitor your progress.
How to read the numbers? It is very important for all the founders. Lack of knowledge may lead you to the disaster of your start-up. Finance, of the entrepreneurial variety, can be both fun and rewarding for you. If your knowledge of how to finance a start-up is limited to “I’ll write a business plan and hope that someone gives me money,” you’re stuck at the bottom level.
Schedule:
09:00 to 10:00 Networking & Registrations
10:00 to 11:00 ”Basics of Finance-Prof Padmini Srinivasan”
11:00 to 11:15 Tea Break & Networking
11:15 to 12:00 Panel Discussion: Sources of Finance
12:00 to 13:30 Over View of Taxation – Prof L Sridhar
Date: Saturday 3rd-March-2012 ……9AM to 1PM
Venue: Auditorium, IIMB
Fee: It is free, registration is must. 
Take a deeper look at mobile ad networks.
Do you know By 2012, according to eMarketer, 50 percent of mobile devices will be Smartphones. Nine out of 10 Smartphone users are already using their devices to find local information and connect with local businesses.
As we enter this new local-mobile era, studies show that mobile advertising investments and mobile ad networks are expected to take off along with the smartphone explosion. Mobile advertising is an extremely fragmented market, with a lack of reliable or detailed data on ad network market share and revenue. Many criteria need to be considered in building a mobile campaign. You’ll need to shop carefully, as there are many variations to consider (e.g., geographic coverage, targeting capability, pricing).
So for developers, publishers and marketing people it’s time to take a deeper look at mobile ad networks.
Special Thanks To NSRCEL of IIMB for hosting this event.
Date:Saturday 3rd-March
Time: 2PM to 5PM
Venue: IIMB, Auditorium
Fee: Its Free Registrations is must! Register here! 