MoMo Detroit – Mobile Apps in the Marketplace
Posted on: December 27, 2010 – Filed under: Detroit
As a result of many of our planned Mobile Safety speakers’ participation in the January International Consumer Electronics Show in Las Vegas, we have had to postpone the Mobile Safety topic until later in the year. We will let you know when this topic will be re-scheduled.
In place of the Mobile Safety topic we will instead be focusing our January 10th meeting on Mobile Applications.
Our featured presenters will be representatives from jacApps, a division of Jacobs Media located in Southfield, MI. jacAPPS will present information on the success they’ve achieved as App Developers resulting from their ability to integrate research, strategy, and development skills into highly useful and effective Mobile Apps. They will also provide information about how they see the Mobile App market from a development perspective. Included in this presentation will be highlights from their “Goin’ Mobile” ethnographic study in which they followed 18 smartphone owners across the United States and captured their mobile phone usage, activities, and personal interviews on video.
Jacobs Media is a media research, consulting and application development firm that has a special concentration on media and consumer products companies, including National Public Radio, VH1, Sylvan Learning Centers and CBS Radio. Since November of 2010, their development division, jacAPPS has become one of the world’s largest developers of mobile apps with over 330 apps in the app stores, and over 5 million downloads.
Our speakers from jacAPPS include: Fred Jacobs, President; Paul Jacobs, VP/General Manager of Jacobs Media; and Scott Holiday, Head Developer for jacAPPS.
Also presenting will be our Mobile Monday Michigan Co-founder and Mobile Technology Association of Michigan Founder, Linda Daichendt, CEO of Strategic Growth Concepts. Linda will be presenting information about consumer preferences regarding Mobile Apps as indicated in a number of national and global studies, along with a few pointers on effectively marketing Mobile Apps to those consumers.
Once again Mobile Monday Detroit will be meeting at the Compuware Building located at 1 Campus Martius in Detroit.
We’re very excited to be able to provide information on this valuable mobile topic at this month’s Mobile Monday Detroit meeting, and appreciate Compuware’s offer of their meeting facilities to once again host our event. We hope you will join us there!
Please note that we have scheduled the networking portion of our meeting to begin at 5:30 p.m. in response to requests for extended networking opportunities at the meetings.
The meeting schedule:
5:30 p.m. – 6:20 p.m. Registration and Networking
6:20 p.m. – 6:30 p.m. Announcements
6:40 p.m. – 8:00 p.m. Presentations
Refreshments will be provided courtesy of Compuware.
Register to attend this event at http://meetup.com/Mobile-Monday-Detroit. Advance registration is required due to Compuware security procedures.