MoMo Detroit – Nov. 14th – The Impact of M2M
Posted on: October 11, 2011 – Filed under: Detroit
The growth of the M2M (machine-2-machine / mobile-2-machine) sector of the mobile technology industry is set to explode over the next 10 years according to a multitude of forecasters and analysts. The general consensus typically estimates that M2M device connections will grow from a rate of 62 million in 2010 to reach 60 billion by 2020.
While the availability of mobile technologies isn’t new, the recent proliferation of mobile devices into the hands of consumers, and their demand to utilize mobile technologies in both their personal and professional lives, is driving an increase in M2M deployments in an ever-increasing array of industries. The fastest-growing industry sectors are expected to be: utilities, healthcare and security, however the list of industries that can be positively impacted by M2M technologies is substantially longer.
In this meeting of Mobile Monday Detroit, we will explore the future of M2M technology on a global and national scale, as well as looking at its potential to positively impact Michigan specifically. Leading us in this exploration will be:
Linda Daichendt, Executive Director, Mobile Technology Association of Michigan who will define M2M technology, review current and anticipated uses of the technology, and discuss its potential specifically related to the State of Michigan.
Jason Campbell, Research Director, Market Strategies International who will share findings from a recent market opportunity study conducted by his firm with 1500 household decision-makers to measure consumer awareness, perceptions and adoption of M2M applications in five M2M areas that are already available or emerging in the marketplace. He will discuss what M2M solutions are likely to gain traction more quickly than others, and what types of benefits and barriers to adoption will need to be addressed to win consumers over.
Eric Spadafora, Director of Business Sales, Verizon Wireless who will demonstrate the value M2M is providing businesses across a variety of industries such as healthcare, finance and insurance, as well as the monumental impact M2M will have in the future, particularly with the advancements of 4G LTE. He will also discuss the resources that Verizon Wireless has put into place for business’ to leverage the potential of Mobile Technology and M2M, including the Verizon LTE Innovation Center, Verizon Application Innovation Center, Verizon Developer Community, and the IMS (IP Multimedia Subsystems) Core, and how these investments from Verizon are helping customers increase revenue while reducing costs.
The meeting takes place at Automation Alley on Monday, November 14th at 5:30 p.m., and is free to attend though reservations are required due to space limitations.