MoMo Melbourne Augmented Reality, A Whole New World
MoMo Melbourne Augmented Reality, A Whole New World

MoMo Melbourne Augmented Reality, A Whole New World

MoMo Melbourne Augmented Reality, A Whole New World

Posted on: April 27, 2011 – Filed under: Melbourne

Please join us at Mobile Monday Melbourne on Monday 16th of May from 6:00pm for a review of the highly engaging developments in Augmented Reality … Register in Advance Here

Let us show you some of the mind boggling apps and campaigns leveraging Augmented Reality (“AR”) and answer some of your key questions, including:

  • What place does Augmented Reality have in mobile?
  • Will AR be the basis for killer apps or just a new mobile interface in our daily lives?
  • What is AR adoption in Australia and overseas? – clients, agencies and consumers
  • What’s happening in AR now and in the near future?

    • Presenters & Discussion Panel:

    Joining us on the night will be 1. Scott OBrien, co-founder of Explore Engage which is a company specialising in Augmented Reality (“AR”) across web, kiosk, mobile and head mounted displays.

    Explore Engage is experiencing explosive interest in Augmented Reality from retailers and brands wanting to integrate AR with their mobile to TV, mobile to print and mobile to OOH campaigns and Scott will share with us examples and illustrate the real world implications of this exciting technology. We may even get a special sneak peek at their AR Glasses in development, on the night.


    2. Also joining us will be Ben Mulcahy, Business Development Manager of BIGMOBILE who will present on the current capabilities of AR on mobile with some of the cutting edge campaigns proposed to major brands in Australia. Later, Tim de Krester, Technical Director who designed and built BIGMOBILE’s AR platform will join in on the panel discussion to cover more technical AR insights and questions. BIGMOBILE are excited about the future of AR on mobile devices, and Ben and Tim will show us why!


    3. To round our our world class AR presenters and content for MoMoMay will be John Cameron of Two Bulls. Two Bulls have been involved with development of some very interesting Apple iOS AR examples including Qantas Frequent Flyer and Den Hemmelige Parken (award-winning branded game for a Scandinavian telco), as well as some AR concept development for a bubbly beverage manufacturer and a major handset manufacturer and get to know more on the night :)

    Food & Drinks Sponsor for MoMoMay
    Special thanks to Explore Engage for sponsoring food and drinks on the night which will be provided from 6:00pm, requiring you to RSVP for this event.

      MoMo Event Date, Time & Location:
    • Date: Monday 16th May, 2011
    • Time: 6:00pm (for a 6.30pm punctual start) – 8.00pm, Optional dinner out afterwards too!
    • Location: Three Degrees (Upstairs Bar) – QV Building, Lonsdale Street, Melbourne (MAP)
    • Cost: FREE although RSVP is required for this event on our website

    Looking forward to seeing you!