MoMo Richmond – March 11th – Case Studies in Mobile Strategy
Posted on: February 22, 2013 – Filed under: Richmond
Join us for the next MoMo Richmond where we’ll examine Case Studies in Mobile Strategy.
We will host Brian Patterson, Vice President of Business Development at Drop in Media as well as Phillip Gravely, Director of web and editorial strategy and Matthew Levy, User Interface Manager from the University of Richmond.
Brian will discuss the use of enriched mobile web headers and partnerships with mobile carries to facilitate marketing efforts for March Madness Promotions on the MMS alert platform.
Phillip and Matthew will discuss the use of Content as a Service, Decision-making approaches for large-scale mobile projects, the inherent challenges of higher ed web, and cross-platform app development solutions, using the University of Richmond app and website as a case study, we will discuss.
We hope to see you all there!