MoMo Sydney Aug. 6th – Marketing Mix for Mobile Apps
Posted on: July 12, 2012 – Filed under: Sydney
Diamond Sponsor:
The Marketing Mix for Mobile Apps
What do the 4Ps of the marketing framework mean for mobile app developers?
What product features should you be thinking about?
Which app stores should you be on?
What marketing tools should you be using?
What pricing and revenue models will you use?
The presentation will covers some of the issues faced by mobile app developers in taking their product to market and how they can overcome them.
Presenter Bios:
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JT Klepp: +15 years of experience, 10 of which in the mobile app space. Worked for Accenture, Ernst &Young, Visa, as well as 5 different start-ups. Founded and managed a profitable mobile games distribution business for +5 years. |
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Chris Jones: Senior mobile marketing expert with past experience at Virgin Mobile, Sprint/Boost mobile, Mattel and Adidas. Recently head of daily deal site JigoCity in Australia. |
:: Doors open at 6.30pm for 7pm start
:: Kent Street Living Room, Level 1, The City Hotel (www.cityhotel.com.au)
:: Entry on King Street near Kent Street intersection
Mobile Monday Sydney is held on the first monday evening from February to December as a networking event for the Sydney mobile industry. Mobile Monday Sydney is organised by Shane Williamson, Oliver Weidlich and Gia Villondo.
Mobile Monday Sydney is a non for profit industry organisation and is part of Mobile Monday Australia. http://mobilemonday.com.au/