MoMo Taipei Event Recap – NFC Pushing Boundaries
Posted on: May 4, 2011 – Filed under: Taipei
Many thanks to all the participants & speakers and to the TechOrange Global team for posting this article: Mobile Monday Panel Discusses NFC and Mobile Marketing
The MoMo event of 2nd May was a great success. It has been a while since we hosted our last event and here we are again, with new speakers and a very intriguing topic.
This time we had Polo Wu, director of interactive media from Starcom Media, who shared with us a preview of the upcoming mobile Coca Cola ad campaign in Taiwan and the NFC application of a Coca Cola campaign in Israel.
Polo Wu also emphasized on the importance of ” Humanity oriented development”. From a media agency’s point of view, it is the service that counts behind whatever technology. Consumers will not mind if they are not using the highest or most complicated technology, the important thing is whether the technology fulfills a need of our daily life.
Roger Chen, V.P. of FarEasTone, also mentioned the mental issue of Taiwanese consumers towards NFC payment. Mobile phones are not given such a mission as payment tool, and and that the easier way to introduce NFC is open(marketing or non secure) application.
Laurent, C.E.O. of Toro Development, has been working on NFC solutions for four years. He believes that NFC is a game changer technology for mobile marketing. It will establish a “Pull” communication between advertisers and consumers, rather than the most practices one-way Push.
There was also a demonstration zone of NFC and smart posters, using Toro’s software platform: akami
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Next event will be on 13th June, see you next time!