MoMo Washington – Feb. 28th – Digital Media Experts Panel

dcMoMo, Hogan Lovells LLP & Millennial Media ar pleased to present:

An Evening with NPR, National Geographic and Discovery Communications

Donate your old cellphones* and join dcMoMo, Hogan Lovells LLP and Millennial Media on Monday, February 28 at 6pm for an event featuring a panel of digital media experts, led by:

Panelists:

Demian Perry, Senior Product Manager, Mobile, National Public Radio (NPR)

Katie Juhl, Manager of Mobile, National Geographic

Jamey Jeff, VP Corporate Development, Discovery Communications

SYPNOPSIS

As published in the January 18, 2011 issue of MobileMarketer.com, “Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all, according to a report by The Relevancy Group and Message Systems. Device convergence accompanied by a heightened sense of consumer empowerment has underscored brands need for message convergence. But achieving the promise of message convergence is about more than the technology—systemic changes are needed for companies to make best use of technology in enhancing the quality of their customer interactions.”

Learn about the strategies that NPR, National Geographic and Discovery Communications have deployed to “mobilize” content; how they successfully reach and engage an ever-increasing mobile audience; and, how they see their strategies evolving to meet consumer needs.

6:00 – 7:00: Check in and Networking

7:00 – 7:45: Welcoming Remarks and Program

7:45 – 8:00 – Closing Remarks