momo#8 on the 15th Mar 2010: A look at Mobile Value Added services
Posted on: March 9, 2010 – Filed under: Johannesburg
It is time to network with other mobile industry visionaries, developers
and influential’s again!
In short
Topic: A look at Mobile Value Added services (Media, Content & Marketing)
Date: 15.3.2010
Time: 16.15 – 19.30 (program starts 16.30 sharp)
Location: Primi Forum, Melrose Arch
RVSP toni@ungana-afrika.org (note that seats are limited)
The second MoMo of the year has a great line-up wrapped around mobile value added services. We’re given a glimpse to the worldwide mobile internet and media growth by Michael de Souza from BuzzCity, Vodacom’s Thabiet Allie will be talking about mobile content trends, and Paul Berney from Mobile Marketing Association will give us his insights related to international trends in mobile marketing.
Event Agenda
16:15 – 16:30
Arrival & networking
16:30 – 16:35
Welcome and introduction
16:35 – 17:00
Worldwide Mobile internet and media growth
Michael de Souza, Johannesburg Buzzcity Executive Producer
Michael runs the Johannesburg office of BuzzCity, established in February 2009. He focuses on building and maintaining relationships with publishers and advertisers throughout Africa, and maintaining and promoting the editorial content within the local edition of its mobile social networking platform, myGamma.
17:00 – 17:25
Mobile content trends, locally and abroad
Thabiet Allie, Senior Manager Content Management at Vodacom
Thabiet has had 7 years experience in content management including heading up content management at Vodacom and MTN and 9 years experience in financial services prior to that, including strategic marketing, corporate sales management, ecommerce, credit card acquiring and electronic banking divisions.
17:25 – 17: 30
Short break
17:30 – 18:00
International trends in mobile marketing
Paul Berney, Managing Director, Europe, Mobile Marketing Association
Paul is Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is an action-oriented, member-driven trade association, with a mission to lead the growth of mobile marketing worldwide and to drive forward a healthy and sustainable industry. Offering a wealth of industry knowledge in the form of research, educational tools and case studies, the MMA promotes and evangelizes the mobile channel and sets globally adopted initiatives, guidelines and best practices.
Note that the space is limited to a maximum of 100 participants and the seats are booked first-come, first-serve basis.